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The American Family Association (AFA) is a traditional values activist organization that has a history of launching boycotts against U.S. companies that act unsuitably in comparison to what AFA holds as its Biblical world view. On January 27, 2015, AFA released an alert about the CKE Restaurants, the parent company of Carl's Jr. and Hardee's, because this year's Super Bowl ad by the company intends to use sex to sell burgers. The alert said, "Their new ad is extremely inappropriate to air at any time, but especially while families are likely watching. Their 'All-Natural' commercial will surely ruin family time once again."
The Carl's Jr. ad promotes a new menu item, the "All Natural Burger", and uses provocative double entendres showing a scantily clad 21-year-old super model, Charlotte McKinney.
The video of the commercial was found on YouTube:
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