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According to a June 15, 2012 article by the U.K.'s BBC, Martha Payne (aka Veg) created the NeverSeconds blog with her father's help and encouragement, which has registered more than three million hits.
The young blogger was 9 when she
published photographs of her Lochgilphead Primary School lunches and drew a lot
of attention from the press. The article said that one newspaper headline "led
catering staff to fear for their jobs."
That prompted a visit to the office of the school's headmistress where she was told to stop blogging about school lunches.
Veg posted a farewell message in her blog and received 11,000 emails of support. The school later reversed their decision after her friends and supporters backed her on social media. Even TV's chef Jamie Oliver posted a support tweet on his twitter feed: "Stay strong Martha." Oliver's 2.3 million followers re-tweet the message.
So far, Never Seconds has raised over £130,000 for Mary's Meals.
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